Interactive installation Acciaio
Installations, 2012
- Role
- Motion Graphic Designer
- Company
- Ennezerotre Studio
- Year
- 2012
Project Overview
Created for the Leonardo da Vinci National Museum of Science and Technology, the ACCIAIO installation explores the life cycle of steel—its creation, transformation, and rebirth—through a seamless fusion of physical sculpture, motion graphics, and sound.
At the heart of the installation is a continuous steel belt, symbolizing the infinite cycle of transformation. As it moves, it becomes a dynamic canvas where high-definition visuals and soundscapes merge with the material’s physical presence. The result is an integrated sensory experience where content and structure are inseparable.
As Motion Graphic Designer, I collaborated with architects, developers, sound designers, and curators to produce the installation’s animated content. This included creating and animating imagery drawn from the world of steel production—molten castings, industrial ladles, splashing water, rolling laminates, as well as data and inscriptions—presented in a continuous narrative loop.
INTERACTION
Visitors engage with the installation via a large gear mechanism. Turning the gear controls the visual sequence, allowing users to explore the phases of steel’s cycle at their own pace, reinforcing the sense of continuity and transformation.
VISUALS
Graphic style: Industrial yet poetic, combining realism with stylized transitions to reflect both the physical and symbolic nature of steel.
Animation approach: Fluid morphing between phases of steel production, synchronized with the belt’s motion.
Color palette: Dominated by metallic greys, deep blacks, and warm orange glows, evoking molten metal and machinery.
OUTCOME
The ACCIAIO installation offered visitors a tactile, visual, and auditory journey into the essence of steel. By merging motion graphics with physical movement and interaction, it transformed industrial processes into an engaging, cyclical work of art.